Search Engine Marketing (SEM)
We tell all our customers, "Get your business out there!"
Even if you have a website and an e-mail address, if customers can't find you, your website won't be seen. We can get your business noticed by working to improving your Internet presence using Pay Per Click (PPC) services (such as Google AdWords and Yahoo Overture), link building and Internet map and directory listings. And if your business is local or a brick and mortar based business, we can help you set up locally targeted ads.
Search Engine Marketing ad campaigns can be highly effective in markets where organic/free search results are very competitive and first page results are difficult to achieve. Sponsored results can become a valuable approach to get your website linked from the first page of search engine results for your target keyword(s). We can also help you employ other free and low-cost services to help promote and drive traffic to your website.
In addition to getting your ad campaigns set up, we will also advise you on target keyword building and expected cost per click prices for your industry. We can generate reports and/or teach you how to manage your own campaign(s) and employ successful ad strategies going forward. We'll teach you how to evaluate common search engine marketing progress marks such as Click Through Rate (CTR), Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM).
We are currently in the process of becoming a Qualified Google Advertising Professional.
Search Engine Optimization (SEO)
Banner and Skyscraper Ads
Our list of Frequently Asked Questions »
And our handy dandy Web Glossary »