Seven Traits of Successful eCommerce Websites

Although it would be nice if it did, the classic saying, "If you build it, they will come" does not apply to websites. And even when visitors do come, they need a reason to stay and an even greater reason to buy.

So how do you make your shop the best it can be? Besides letting Hulaweb help, here's a list of key elements that make up a successful eCommerce website:

1. Credibility and Trust
   • Satisfaction Guarantee
   • Assurances - logos, awards
   • Security Assurances - logos, symbols, "Hacker Safe"
   • Years in Business
   • Testimonials
   • Privacy Policy
   • Shipping Policy
2. Easily Accessible Customer Service Information
   • A customer must know you're there for them and easily accessible. This information must be prominently displayed to gain a customer's confidence.
3. Original Content
   • Use product descriptions and images that are unique to your site. Avoid using manufacturer supplied product descriptions wherever possible to avoid duplicate content issues that hurt your rankings in search engines.
4. Ease of Navigation
   • Logical and Shallow Product Taxonomy
   • Ease of Checkout (Low number of steps)
5. Well Represented, Clear Product Images
   • Blurry or tiny images won't sell your product
6. "No Results Page" That Offers Similar Products for Sale
   • No products found---"How about these instead?"
7. Good Search Engine Optimization
   • Accurate Page Titles
   • Product Descriptions Optimized for Search