I like it! A positive trend that shows we care a little more about having control of own lives than I thought!
In fact, two-thirds of Americans ages 25 through 34 say they're deciding first where they want to put down roots, and then looking for a job in that place, according to a new study by Yankelovich, a marketing firm, and CEOs for Cities, a national network of urban leaders.
You know, people have said that this age group is the "Entitlement Generation" and that could be why this trend is appearing in this age group. (more on the Entitlement Generation) But the changing tech scene is also a factor. More and more people are able to work remotely and telecommute. As a result, a higher importance is placed on where we live and the quality of life in that town.
This is all encouraging news for a person like myself who loves parks and recreational facilities. Towns and cities now have a greater chance for competing for residents by doing things like building up their resident amenities. They will no longer have to focus on attracting that big name corporation to bring jobs in. They can shift their focus to enhancing quality of life in their city. This, JobSchmobbers, is good news for all of us.
TMMurphy (07/21/2006)
Good to hear. This is the track I'm on. Moving back to my hometown after wasting years in a corporate job in a city where high stress was a daily part of life.